Creating smart & meaningful journeys that convert visitors in to players.

Maximise your conversions by translating your visitors’ behaviour into personalised acquisition journeys.

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Super Lenny MansaGaming betzest SIGMA WhichBingo

How it works

Understand your visitors

Understand your visitors

We help you understand why a visitor came to your site to play in the first place.

Understand your visitors

Segment your audience

There's a real person behind every click. We tailor a compelling user journey based on their behaviour.

Understand your visitors

Serve personalised content

We create smart immersive content and communications tailored towards each visitor.

Understand your visitors

Convert in to players

Convert your visitors into first time depositors and keep your players coming back!

Behind every click there is a different person. We treat each of them differently.

Using our Player Fingerprinting technology, intelligently interact with potential players when they’re on your site, in real-time. ConversionBet uses predictive segmentation and iGaming specific behavioural activity data to trigger engaging personalised campaigns.

Onsite Engagement

Our onsite behavioural technology drives customer conversion, at scale. It tracks your visitors’ site activity, preferences and behaviours down to every single cursor movement and anticipates when they’re about to leave.

Predicting the reason and exact point of exit, an overlay is triggered with compelling profile-relevant content. This allows us to capture useful player data before your CRM team can.

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Behavioural Email

Add further increase to your acquisition KPIs by accompanying your onsite engagement efforts with our powerful behavioural email channel.

An average 84% of online players abandon a gaming site before committing a registration process. Our pre-player recovery solution gently encourages players back to make their first deposit, recovering up to 14% of lost FTDs and driving incremental revenue.

Our tests reveal that operators are missing out on an extra 21% boost in registrations from players that would not have returned without a nudge from a ConversionBet communication.

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Smart SMS

With the ever-growing transition to mobile on the increase within online gaming, it makes sense to have a mobile specific channel to reach your target audience on the move.

If you’re looking to win big with your acquisition numbers, you mustn’t just stop at emails. You can also utilise our Smart SMS channel. With the importance of solid mobile strategy at the forefront of gaming, we add to this prior to your CRM team. We give you the capabilities to A/B test your conversion channels to optimise your most successful campaigns.

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See what our clients are saying..


ConversionBet delivered a tailor-made solution that fitted our needs and exceeded our conversion expectations.

Jonas Martinsson, Acquisition Manager - SuperLenny

Mansa Gaming

ConversionBet’s ‘fingerprinting’ certainly impacted our site for the better. Acquisition percentages were positively affected and implementation of bespoke ‘Visit and Convert’ onsite remarketing campaigns returned healthy numbers. Overall a solution to be trusted, by a reliable team of professionals.

Melanie Hainzer, Head of Marketing - Mansa Gaming


ConversionBet have created a smart additional player acquisition channel. They are a trusted solution strictly because of the experienced team behind their behavioural software.

Marius Filip, CEO - BetZest


We approached ConversionBet with the aim of increasing our onsite engagement as well as utilising their onsite behavioural tools to recover extra ticket and booth sales for us with granular uplift stats available in real-time.

Eman Pulis, CEO - SiGMA


As the UK’s biggest bingo affiliate, we utilise ConversionBet to maximize our click-out opportunities and give our visitors a more tailored customer journey

Simon Jones, Commercial Director - WhichBingo

Meet the team


Dan Morrison / CEO

Dan brought his core belief in technology and innovation as the keys to success by founding ConversionBet in order to help gaming operators stay ahead of the conversion technology curve.


Vadim Fedotov / CMO

A social digital marketing machine who believes in the evolution of marketing and business development into a self driving force of influencer exposure.


Phil Allick / CFO

Phil oversees every financial aspect of the operation with the overall responsibility for maintaining all commercial relationships including legal, banking, credit control and premises.


Danielle Croce / CDO

An experienced Creative Director with 10 years digital design experience, helping develop, lead and grow the in-house creative team at ConversionBet.


Andy Murphy / CTO

Andy has been developing online platforms for the past 13 years, and brings this experience to oversee the ConversionBet platform, to ensure it is cutting edge.


Beth Thompson / PM

After many years with digital agencies forming solid digital marketing strategies, Beth decided it was time to hone those skills for the iGaming industry, increasing conversion rates across the board, with client happiness the #1 goal.


Matt Lawson / Designer

A keen eye for design and interest in all things web led Matt to pursue a career in web design and development, providing stunning visual solutions for clients all over the world.

Join our team

We are always on the lookout for new talent. Please feel free to email us your CV.

Get in touch for a demo

Find out how our Player Fingerprinting technology can intelligently interact with your potential players when they’re on your site, in real-time.

Request a demo